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March 22, 2024

10 Best Ecommerce Hosting Providers

Choosing the Best Ecommerce Hosting is crucial for your online store. This aspect of your digital presence influences everything from how quickly your pages load to the security of your customers’ information.

But with so many options out there, how do you identify the best ecommerce hosting solution for your needs? We’re here to help.

In this post, we compare 10 ecommerce web hosting providers, examining their features, performance, and pricing. This will help you make an informed choice on which provider offers the best value and support for scaling your ecommerce business.

What is an ecommerce host?

An ecommerce host is a business that provides space on its server for your online store to operate.

This company keeps all the elements—text, images, and code—that create your website and make it accessible to online customers. It communicates with browsers to deliver this information to anyone visiting your ecommerce site.

→ Click Here to Launch Your Online Business with Shopify

Types of ecommerce web hosts

Ecommerce web hosts come in two forms:

SaaS-hosted providers

Software-as-a-service (SaaS) hosting comes with the website builder you use to create your ecommerce store. It’s an ideal choice for those with limited technical knowledge, as the platform takes care of the technical details like linking your site to its domain name.

It’s also a budget-friendly choice for small business owners. You receive ecommerce web hosting and crucial tools such as inventory tracking, payment processing, and sales systems, all for one monthly fee. 

Self-hosting providers

If you’re looking to have more control over your website, self-hosting could be the answer. Self-hosting providers have different tiers based on the capacity and speed of your ecommerce site: 

• Shared hosting. With this option, you get space on a shared server. It’s a good starting point if you’re just starting out and want to keep costs low. Just remember, your site speed could be affected if another site on the same server consumes more resources.
• Virtual private server (VPS). Begin here if you have the budget. A VPS assigns you a dedicated part of a server for more bandwidth and storage space. This setup gives you more control over your store’s performance and reduces the impact of other sites’ traffic on your speed.
• Dedicated server. Choose this option when you want the whole server to yourself. It’s ideal when your site attracts a lot of traffic and needs maximum performance. Having a dedicated server means your site won’t be affected by demands from other websites.

The main drawback of self-hosting is that costs can climb quickly. The more you need in terms of speed, support, and space, the more you’ll pay. And that’s on top of your usual ecommerce expenses.

10 best ecommerce web hosting providers 

The best ecommerce web hosting is reliable, easy to use, and capable of matching your budget. With that in mind, here’s a look at the top ecommerce website hosting vendors and what they offer in terms of service.

1. Shopify

You’ve probably heard of Shopify, the ecommerce platform that makes it easy to build an online store. Did you know that most of its plans include ecommerce site hosting? Shopify users get hosting at no additional cost—it’s included in the price you pay to access the platform. 

Shopify maintains 99.99% uptime and hosts its stores on blazing-fast servers, meaning your site and its content will load fast. It also uses a content delivery network (CDN) to ensure people worldwide can access your online store as quickly as possible.

Plus, Shopify offers many powerful and scalable features as part of its hosting services, including:

• Free domain name
• Unlimited bandwidth
• Free SSL certificates
• Unlimited email forwarding
• PCI compliance

So with Shopify, you can easily create and launch an ecommerce website without any worries.

Pricing: Starts from $39/month for an all-in-one ecommerce solution.

2. Bluehost

Bluehost offers hosting solutions suitable for ecommerce sites using WooCommerce or WordPress. You can find a plan that fits any budget, from basic shared hosting for startups to advanced VPS options for scaling businesses.

Bluehost’s mid-tier plans are extremely generous, featuring unlimited SSD storage, unlimited domains, and unmetered bandwidth, so your hosting can grow as fast as your store. Bluehost also supports a one-click setup through a dedicated WooCommerce plug-in if you have a WordPress website.

Each hosting package includes features essential for ecommerce, including:

• Automatic data backups
• Free CDN 
• Custom themes
• 30 GB SSD storage

However, certain features are only available in premium packages, including unmetered bandwidth and domain name prices.

Pricing: Starts from $9.95/month.

3. IONOS

IONOS (formerly known as 1&1) offers different hosting packages for individuals, businesses, and organizations of all sizes. Those interested in hosting an online store can explore its Web Hosting Expert package, which includes features such as:

• 99% uptime (with two data centers)
• 500 GB storage
• Website analytics
• Enhanced CPU resources
• One-click install function for ecommerce platforms like Shopify

Fast loading speeds are one of IONOS’s most notable features. The ecommerce hosting provider reports faster loading times than most other web hosts, including GoDaddy, Hostgator, and Bluehost.

However, its control panel has a learning curve that may take some time and effort to navigate, especially for new users.

Pricing: Starts from $8/month for 12 months.

4. Hostinger

Popular with entrepreneurs on a budget, Hostinger is an affordable and feature-rich choice if you’re looking for the best web hosting for small business.

The optimized ecommerce environment on Hostinger ensures that companies can maintain fast, effective product pages. Another interesting feature is the access manager system, where you can collaborate with other team members on your online store. 

All of the Hostinger’s plans are equipped with:

• Drag-and-drop builder
• Free email
• SSL certificate
• 24/7 Customer Support

Pricing: Starts from $9.99/month.

5. SiteGround

Siteground supports more than 2.8 million domains and has a 98% customer satisfaction rate. WordPress—the popular content management system—recommends its hosting for features like:

• Cloudflare protection
• WooCommerce hosting integration
• Constant security monitoring
• Free daily backups
• 24/7 customer support

However, it’s important to know that Siteground is no longer PCI compliant. This means for processing payments, you might need to integrate an external, compliant platform such as Shopify, which could lead to additional expenses.

Pricing: Starts from $4.99/month.

6. A2 Hosting

A2 Hosting provides various packages suitable for ecommerce site owners. Its shared ecommerce web hosting plans are well-suited for newcomers. As your website attracts more visitors, you might find the need to switch to its managed VPS hosting plan, which includes:

• 250 GB SSD storage
• A free SSL certificate
• A 99.9% uptime commitment
• Default fast loading speeds
• Support for PHP-based platforms such as Magento, Drupal, and Joomla

A unique aspect of A2 Hosting is its commitment to environmental sustainability. The company plants trees in Ann Arbor, Michigan, where it is based, every time a customer purchases a new package. If sustainability is important to your brand, A2 Hosting could be a good choice.

Pricing: Starts from $11.99/month for shared hosting.

7. Dreamhost

Dreamhost is a top-rated web hosting service that offers a 100% uptime guarantee. Its ecommerce hosting plans offer access to the WooCommerce plug-in.

You also get one-click staging, at least 30 GB of SSD storage, free WordPress migrations, and unlimited email as part of its packages.

Other key features of Dreamhost include:

• Custom control panel
• Domain-management tools
• Unlimited data transfers per month
• Strong security features
• 24/7 expert support

Pricing: Starts from $2.59/month for a shared starter plan.

8. GoDaddy

 

GoDaddy has a significant presence in the web hosting space, with a 10.4% stake in the market.

It offers four different hosting packages, depending on the storage, bandwidth, and processing power your online store needs. Each contains:

• Access to 150 free apps
• One-click WordPress installation
• Global data centers for fast site loading
• 24/7 security

Keep in mind that, as your ecommerce business grows, you’ll need to switch your GoDaddy hosting plan to match your scale. To gain faster processing power and speed, along with 100 GB of storage and free SSL certificates for security, you’ll have to upgrade to either the Ultimate or Maximum plan.

Pricing: Starts from $9.99/month for the economy plan.

9. InMotion Hosting

InMotion Hosting suits businesses of all sizes aiming to set up an ecommerce store.

It provides different website hosting plans that are easy to set up and backed by dependable customer support. However, the basic plans come with storage limits.

Key features include:

• Optimization for PrestaShop, Magento, OpenCart, and WooCommerce
• Free SSL certificate
• Advanced caching
• Round-the-clock support

Pricing: Starts from $2.49/month.

10. Hostgator

HostGator is another solid option to consider for your ecommerce hosting needs. It hosts more than two million websites and offers a range of features with its private VPS plans, including:

• 99.9% uptime guarantee
• Dedicated IP addresses
• Weekly off-site automatic backups
• Unlimited email accounts communications
• Round-the-clock support

Pricing: Starts from $19.95/month for private VPS plans.

How to choose an ecommerce web hosting service

After going through the list of the best ecommerce hosting providers, it’s time to pick one for your business. What should you focus on to ensure you’re making the best choice? Here are five key considerations to guide your decision:

Uptime

Uptime is a measure of how consistently a website is available online. It’s usually given as a percentage, showing the amount of time a site is up and accessible to users. High uptime means a website is reliable and rarely goes offline.

You want a hosting provider with an uptime as close to 100% as possible. This ensures your ecommerce store is almost always available to customers. 

To check a host’s uptime record, use tools like Uptime and Pingdom. These services provide unbiased reports on hosting reliability, including any downtime incidents and the host’s response times to solve them.

Speed and bandwidth

Speed matters a lot for your website. If your site loads fast, people are more likely to buy from you. Even making your site just one second faster can boost sales on phones by up to 27%. 

Speed also helps your site show up higher in Google searches. Google likes to recommend fast sites to its users.

Make sure your online store loads quickly. Check how much data your hosting can handle at once. This is called bandwidth. 

If your site gets too busy and goes over the bandwidth limit, it can’t be reached by customers. You might need to pick a more expensive plan to keep up.

Choose hosts that offer unlimited bandwidth. This way, as your store gets more visitors, your site can handle it without slowing down.

Privacy and security

Ecommerce websites—like their standard counterparts—are prone to cyber attacks. These attacks can secretly modify your website’s data or monitor the information you transmit. A widespread attack is DDoS (distributed denial of service), where hackers flood your site with so much fake traffic that it stops functioning.

To protect your website, choose a hosting service that fights against these threats with:

• Malware scanning: This finds and removes harmful software.
• DDoS protection: It stops the fake traffic so your site stays up.
• Firewalls: These are like guards that only let safe traffic through.

It’s also worth mentioning that your personal information isn’t automatically private when you register a domain.

Using a WHOIS lookup, anyone can see details like who owns the domain, when it was registered, and when it expires. To keep your information out of public view, select a hosting provider that includes WHOIS protection. This service hides your personal details from the WHOIS database

Pricing 

Pricing is another factor you should consider carefully. Many hosting packages initially seem affordable but may lack key features or have restrictions that could hinder the growth of your ecommerce site. 

To avoid these pitfalls, consider getting hosting directly from your ecommerce platform. This option often includes all the necessary features for one monthly fee. For instance, Shopify offers hosting for $39 a month, bundling a domain name, unlimited bandwidth, inventory management, and PCI compliance.

Customer support

Hosting becomes trickier as your website gets busier. Choose a host that’s easy to talk to when you need help.

For urgent problems, talking on the phone or through live chat works well. But for smaller issues, you might prefer to send a quick message without waiting in line.

Note that there’s a noticeable difference between SaaS platforms and platforms you host yourself. The ones you host yourself might ask you to pay more if you want quicker support, which means the more you pay, the faster you get help.

Choosing the best ecommerce hosting provider

Good web hosting is crucial to ecommerce success. You need to host your site on servers that respond to your visitors’ requests fast. Meanwhile, the ecommerce host should have a strong track record in malware, hacking, and security protection.

Whether you’re searching for ecommerce hosting to launch a new online store or a reliable provider to accommodate your growing business, you can be sure to find something that caters to your business from these excellent web hosting options. 

In summary, here’s a list of ecommerce hosting providers to consider in 2024:

1. Shopify
2. Bluehost
3. IONOS
4. Hostinger
5. Siteground 
6. A2 Hosting
7. Dreamhost
8. GoDaddy
9. InMotion hosting
10. Hostgator 

Note that none of these hosting providers offer an all-one-one ecommerce platform—except Shopify. This means you’ll first need to install ecommerce software, then create an online store using the features available. If you’d prefer to start from the store-building phase and bypass the technical aspects of running ecommerce software, Shopify is a perfect choice. 

Best ecommerce hosting FAQ

What is an ecommerce server?

An ecommerce server is the computer equipment a hosting company uses to store all of your website’s information. When someone shops on your site, their browser gets the needed details from this server to show the page.

Do I need ecommerce hosting?

Yes, every online store requires ecommerce hosting. Your hosting provider transfers your website’s content—such as images, text, and code—to the visitor’s browser. Without a host, visitors would encounter a non-functioning website.

Which host is best for ecommerce?

Shopify is recommended for ecommerce hosting. It offers web hosting along with other necessary features for online stores, such as website templates, inventory management systems, and payment processing.

Want to learn more?

March 15, 2024

Shopify vs AliExpress: Which Is Ideal for Dropshipping?

There are three reasons why you want to know if Shopify is more ideal than AliExpress for dropshipping. One, you’re new to the dropshipping business. Two, you want to migrate from one of these platforms to the other. Three, you want to migrate from a third-party app to either of these platforms.

In this guide, we will explore the intricacies of Aliexpress and Shopify, comparing them against each other using their prominent features.

By the end of this guide, you will identify the key differences between these platforms and recognize the suitable option. Let’s delve in.

Shopify vs AliExpress: A Comprehensive Comparison

While both Shopify and AliExpress are e-commerce tools, their functionalities are vastly different.

Shopify is an e-commerce platform that allows you to create your own online stores. Shopify provides the tools and features to manage products, inventory, payments, marketing, and more.

AliExpress, on the other hand, is a global online marketplace similar to Amazon or eBay, where shoppers can find a variety of products from the pool of sellers.

At this point, a Shopify vs Aliexpress comparison is necessary to better understand the differences between these platforms and which to choose for your dropshipping business.

Shopify vs AliExpress: Ease of Use

One of the first things to look out for as you juxtapose between Shopify and Aliexpress should be the ease of use.

Let’s find out which is easier to use.

Shopify: Ease of Use

Shopify provides a user-friendly interface that makes it easy for you to set up and manage your online stores. There are a range of tools to customize your storefronts. You can add products, manage inventory, and fulfill orders from your admin.

Shopify offers a variety of easily editable templates and themes that allow you to create visually appealing and responsive websites without coding. Some of the themes and templates are free, while others are not.

AliExpress: Ease of Use

Like Shopify, AliExpress also provides you with a user-friendly platform to list and sell your products to a global audience. The process of setting up a seller account on AliExpress is straightforward. And it only requires minimal documentation and verification steps.

You can easily upload your products, set prices, and manage inventory from your dashboard. Aliexpress also offers tools and resources to help you optimize your business performance and effectively communicate with your customers.

Verdict 

Both AliExpress and Shopify are easy to use. Shopify leans towards automation, while AliExpress offers user-friendliness.

Shopify vs AliExpress: Customization

Do you want the freedom to design your store exactly how you want it? Let’s find out how Shopify stacks up against Aliexpress in terms of customization.

Shopify: Customization for Online Stores

One of Shopify’s strong points is the flexibility it offers. If you are the type of person who prefers to decide what your store would look like, then Shopify is your best bet.

The platform offers a suite of customizable built-in tools, third-party apps, themes, and templates. With the theme editor, you can customize your website layouts, colors, fonts, and other design elements with little or no coding skills.

In addition, Shopify provides a product management tool that gives you flexibility and control over your sales process. You can track your inventory levels, manage stock, and fulfill orders efficiently.

AliExpress: Limited Customization

As for AliExpress, the level of customization for individual sellers is relatively limited compared to Shopify. The platform being a marketplace has a standard layout and interface every sell must follow. This limits your control over your store outlook.

While you can add descriptions, images, and pricing information to your product listings, the customization options are limited compared to Shopify.

Verdict

Shopify offers significantly more customization options compared to AliExpress. Want to control your store’s appearance and outlook? Choose Shopify.

Shopify vs Aliexpress: Costs and Fees

The more costs you can save on subscribing to third-party apps, the better.

Shopify: Subscription Plans

Shopify operates on a subscription-based pricing model. Each plan offers different features and capabilities, such as lower transaction fees, advanced reporting, improved shipping discounts, and more. The plans include:

• Starter plan: costs $5 per month
• Basic plan: costs $24 per month.
• Shopify plan: costs $69 per month.
• Retail plan: costs $89 per month. ($1 for the first one month).
• Advanced plan: costs $299 per month.
• Shopify Plus: starting at $2300 per month
• Enterprise plan: custom pricing

Transaction Fees

Shopify charges transaction fees on each sale you make through the platform, depending on your pricing plan.

The transaction fees range from 2.9% + 30¢ per transaction for Shopify Basic users to 2.4% + 30¢ per transaction for Shopify Advanced users.

Using Shopify Payments as your payment gateway saves you from paying transaction fees. However, using third-party payment gateways may attract additional charges.

AliExpress: Costs and Fees

AliExpress operates as a marketplace that connects buyers with sellers who offer a wide range of products. Sellers determine the cost of the products based on factors such as product quality, quantity, shipping method, and supplier location.

As an AliExpress dropshipper, you earn profits by purchasing wholesale and selling goods at higher retail prices.

Shipping costs on AliExpress depend on factors such as package weight, dimensions, destination country, and shipping method selected by the buyer.

You also access different shipping options. These include standard shipping, ePacket, and expedited shipping methods, each with different costs and delivery times.

Some sellers on AliExpress may offer free or subsidized shipping options to attract customers and remain competitive in the marketplace.

Verdict 

The costs and fees associated with Shopify and AliExpress vary. Ultimately, your budget affects your preference.

Shopify vs Aliexpress: Audience Reach

Customer base is one primary factor that determines how well your business will perform. Is Shopify better suited for effective audience reach? Let’s see.

Shopify: Audience Reach

While Shopify is not a marketplace like Aliexpress, you have tools that help you reach your target audience.

These tools cut across customer engagement, cart recovery, and product recommendations. You can work with to market your store on social media or improve your organic search rank.

You can equally create email campaigns that prompt your leads to stop by your store and add an item to cart.

Additionally, Shopify integrates with social media platforms, sales channels, and marketplaces. This is a necessary ingredient for a vast audience reach.

And we won’t forget the POS feature that allows you to sell your products in person. And automatically updates the stock level.

AliExpress: Audience Reach

AliExpress is a marketplace with millions of active users and thousands of sellers. Should you decide to use Aliexpress, the platform provides a vast audience reach as it will connect you with customers from across the globe.

Also, AliExpress has a recommendation feature that personalizes the shopping experience for users by suggesting products based on browsing history, purchase behavior, and preferences.

Therefore, you can leverage this feature to get your products in front of the right customers. This is a great way to generate sales with minimal marketing efforts.

Verdict 

Aliexpress provides an existing customer base and offers a wider audience reach for sellers with limited marketing resources. Shopify, on the other hand, provides tools and features that can help you reach your target audience.

Shopify vs Aliexpress: E-commerce Features

Both Aliexpress and Shopify offer distinct sets of features tailored to different aspects of e-commerce. When comparing Shopify vs Aliexpress for e-commerce, it is crucial to look for features such as e-commerce tools, payment processing, scalability, and more.

Shopify: E-commerce 

Unlike Aliexpress, Shopify is a platform that allows you to build an e-commerce store from scratch using intuitive tools that simplify the process.

The tools enable you to create and modify website layouts, product pages, and navigation menus without coding knowledge. Also, you can customize your store to reflect your brand identity and aesthetic preferences.

Shopify provides built-in marketing and SEO tools to help you optimize your business performance, run campaigns, and generate quality traffic for your store.

Shopify covers payment processing needs. The app integrates with several payment gateways that allow you get paid via credit card, PayPal, or Apple Pay. This helps to boost your customers’ shopping experience.

With Shopify, you can easily scale your dropshipping business or any other e-commerce business of your choice. This is because the platform offers several pricing plans for businesses on different levels and a scalable infrastructure.

AliExpress: E-commerce

AliExpress is an online marketplace that connects buyers with sellers from around the world. The platform offers various categories of products, including electronics, fashion, home goods, and more.

Aliexpress is a better choice for dropshipping as it allows you to source products directly from suppliers and sell them to customers without holding inventory.

Suppliers on the platform offer competitive pricing, low minimum order quantities, and worldwide shipping options, making it easy to run a profitable dropshipping business.

The platform provides buyer protection policies, such as secure payment processing, buyer guarantees, and dispute resolution. These features help to build customer trust and loyalty. You can identify credible suppliers through ratings, reviews, and feedback from previous buyers.

Verdict 

Both Shopify and AliExpress offer unique e-commerce features and capabilities. Your decision would depend on your business objectives, your preferred business model, and your product type.

Shopify vs Aliexpress: Inventory Management

Setting up a dropshipping store is one thing, and managing inventory is another. This comparison shows how each platform handles order processing and fulfillment.

Shopify: Inventory Management

Shopify offers robust inventory management tools that enable you to track stock levels in real time. You can create a notification system to keep you updated on your inventory level to prevent stockouts.

The platform allows you to create multiple variants of your products, including size, color, and material options, within a single product listing. Each product variant can have its own SKU (Stock Keeping Unit) for better management.

The bulk Exportation and importation of inventory data using CSV files make it update product details like pricing, description, available variants, and sock level.

Shopify’s integration with third-party inventory management tools plays a significant role in streamlining your operations. You can sync your inventory data across multiple sales channels and warehouses to ensure consistency in stock level.

AliExpress: Inventory Management:

Typically, inventory management on AliExpress relies on individual suppliers managing their stock levels and product availability. As a dropshipper, you must communicate with your suppliers to monitor stock levels and ensure they promptly fulfill orders.

Before placing an order for any product, check out details such as product availability, estimated shipping times, and stock levels for each listing. This will help prevent disappointing your customers.

However, since inventory management depends on the supplier, you may find a disparity in stock availability and shipping times based on supplier location and product demand.

After placing an order, the Aliexpress tracking feature keeps you updated on the shipment movement until it arrives at its destination. You can track orders directly from your Aliexpress account and communicate with sellers about the status of their purchases.

Verdict 

Aliexpress and Shopify provide an efficient inventory management system. This makes either of them a good choice for dropshipping.

Shopify vs Aliexpress: customer support

Let’s explore how each platform handles customer support.

Shopify: Customer Support

Shopify offers multiple channels for customer support, including live chat, email support, phone support, and a comprehensive help center. The app also offers 24/7 customer support for users on all subscription plans.

If at any point you find yourself in need of help, you can get help directly from your admin dashboard.

In addition to a round-the-clock support team, the platform provides extensive documentation, tutorials, and guides that cover a wide range of topics related to setting up and managing an online store.

AliExpress: Customer Support

As a dropshipper on Aliexpress, the first line of support you might get on the platform is from your supplier. You can communicate directly with your supplier concerning issues related to your order.

If you need answers to specific questions, the help center is packed with a vast range of topics and FAQs addressing common issues among users.

However, if you wish to speak with the Aliexpress support team, the platform provides 24/7 chat support.

In the case of a dispute, Aliexpress would require that you submit a ticket regarding the issue. It often takes a while to get a response after submitting your ticket. But be rest assured that whatever the case may be, the support team will see to it that it is sorted out diplomatically.

Verdict 

Shopify provides better customer support with robust and accessible support channels, including live chat, email, phone, and comprehensive documentation. While Aliexpress has limited support options.

Navigating the Dropshipping Landscape in 2024

Both Shopify and Aliexpress are powerful tools that offer distinct features that can help you efficiently manage a dropshipping business. Shopify allows you to build your store from scratch with greater control over the store’s activities.

Aliexpress, on the other hand, is a marketplace with an existing customer base. It offers a wide range of product categories and thousands of suppliers to source from. This can make it pass for the best option for running a dropshipping business.

If you resort to Shopify, here are some Shopify dropshipping tips and strategies for success.

 

30 Cart Abandonment Statistics to Know who running a grocery store where 7 out of 10 customers walk out without buying anything. That’s the brutal reality of cart abandonment in the e-commerce era.

Cart abandonment happens when customers add products to their online shopping cart but fail to complete the checkout procedure. This occurrence represents a substantial loss for enterprises, resulting in billions of dollars in lost income each year.

Knowing some of these cart abandonment stats is vital for understanding its impact and strategies to mitigate it. In this comprehensive guide, we’ll look into 30+ cart abandonment statistics and how to curb it. 

General Cart Abandonment Stats to know

• The average cart abandonment rate across all industries is 69.99%. (Baymard Institute, 2023). This means that for every 100 shoppers who add items to their cart, only 30 will complete the checkout process.
• 65% of shoppers who abandon their carts will return to the retailer’s website within 24 hours. (Barilliance, 2023). This suggests that there is still a chance to regain these lost purchases through retargeting.
• 75% of shoppers who abandon their carts will consider buying from a competitor (Salesforce, 2023). This is why it is crucial to make the checkout process as easy as possible to prevent losing customers to competitors.
• Retargeting emails can help recover up to 26% of abandoned carts. (Invespcro). Retargeting emails can be a very efficient technique to remind shoppers of the things they are interested in and urge them to complete their purchases. 

Cart Abandonment Statistics by Device

• The average cart abandonment rate on mobile devices is 85%. (Statista, 2023)
• The average cart abandonment rate on tablets is 81%. (Statista,2023)
• The average cart abandonment rate on desktop devices is 75%. (Statista, 2023)
• 70% of shoppers start shopping on a mobile device, but just 13% complete their purchase on a mobile device. (Shopify, 2023).

You should make sure that their mobile shopping experience is seamless and that it is easy for shoppers to transition between devices if they wish to.

Cart Abandonment Statistics by Industry

• According to SaleCycle, travel and lodging businesses have the highest cart abandonment rate of 87.8%. (SaleCycle, 2020). This is likely related to the fact that travel purchases are generally large and complex, and shoppers are more inclined to evaluate costs and options before making a purchase.
• Fashion and apparel businesses have the second-highest cart abandonment rate of 84.43%. (SaleCycle, 2020) Perhaps because fashion items are generally impulse purchases and shoppers are more inclined to evaluate costs and trends before making a purchase.
• The utility industry has a cart abandonment rate of 75.80%. (SaleCycle, 2020). 

Image source: SaleCycle

• Grocery and convenience stores have the lowest cart abandonment rate of 56.6%. (Baymard Institute, 2023). Since we all need groceries, beverages, bread, and other convenience items, we are less likely to abandon our carts because of delivery costs.
• Media and entertainment stores have a cart abandonment rate of 68.4%. (Baymard Institute, 2023). shoppers are likely to rethink and question the quality of the items being purchased from the store.
• Electronics and technology merchants have a cart abandonment rate of 64.3%. (Baymard Institute, 2023). Electronics are a pricey bunch. People generally evaluate pricing against features before making a purchase. Upon evaluation, at least 6 in 10 people bolt from the store, a decision many of us can relate with.

Reasons for Cart Abandonment

• 47% of shoppers abandon their cart because of the high extra cost that could be shipping, tax, or fees. (Baymard Institute, 2023).
• 25% of shoppers abandon their cart because the site wanted them to create an account. (Baymard Institute, 2023).
• 24% of shoppers abandon their cart because the store’s delivery time was too slow for their liking. (Baymard Institute, 2023).
• 19% of shoppers abandoned their cart because they didn’t trust the site to give out their credit card details. (Baymard Institute, 2023).
• 18% of shoppers abandoned their cart because the checkout process was too long or complicated. (Baymard Institute, 2023).
• 17% of shoppers abandoned their cart because they couldn’t see or calculate their total cost upfront. (Baymard Institute, 2023).
• 16% of shoppers abandoned their cart because they were not satisfied with the business return policy. (Baymard Institute, 2023).
• 14% of shoppers abandoned their cart because the website developed an error or crashed. (Baymard Institute, 2023).
• 11% of shoppers abandoned their carts because of limited payment methods. (Baymard Institute, 2023).
• 6% of shoppers abandoned their cart because their card declined. (Baymard Institute, 2023).

Image source: Baymard Institute

• 56% of shoppers abandon their carts because they want to see other retailers’s prices.
• 34% of shoppers abandon their carts because they are not ready to buy. 
• 15% of shoppers abandon their carts because they are not satisfied with the product information.
• 14% of shoppers abandon their carts because they are not satisfied with the product reviews.
• 13% of shoppers abandon their carts because they are not happy with the product visuals.
• 12% of shoppers abandon their carts because they are not impressed with the product videos.
• 11% of shoppers abandon their carts because they are not happy with the product pricing.
• 10% of shoppers abandon their carts because they are not satisfied with the product advertising.

(Source: Statista).

Strategies to Reduce Cart Abandonment

Cart abandonment amounts to lost revenue and missed opportunities for e-commerce businesses like yours.

Fortunately, there are some effective strategies you can adopt to minimize your Shopify cart abandonment and enhance your conversion rates.

1. Streamline the Checkout Process

One of the biggest reasons for cart abandonment is the complex and lengthy checkout process. Streamlining the process by limiting the number of steps and form fields can considerably increase the user experience.

Consider implementing a guest checkout option where visitors can complete their purchase without creating an account. This can also make the checkout process easier and faster.

2. Transparent Pricing and Clear Shipping charges

Hidden charges, especially unexpected shipping fees, play a significant part in cart abandonment. Displaying your pricing and delivery costs upfront can help reduce the cart abandonment statistics.

Also, offering free or cheap shipping promotions might inspire customers to proceed with their purchases. This helps set clear expectations for users.

3. Implement Exit-Intent Pop-ups

Exit-intent pop-ups can be excellent tools to attract the attention of consumers who are about to abandon their carts.

These pop-ups can be modified to address specific causes for abandonment, such as excessive shipping charges or limited-time incentives.

4. Optimize for Mobile Devices

Given the increasing rate of mobile shopping, it’s vital to optimize your website for mobile devices. Ensure that your website is responsive and that the checkout procedure is seamless on smartphones and tablets.

Mobile-friendly design, clear calls-to-action, and easy navigation can help minimize the risk of cart abandonment.

5. Utilize Abandoned Cart Emails

Email marketing is another effective way to reduce cart abandonment in e-commerce.

Create personalized emails and send them to customers who abandon their carts, reminding them of the items they left behind. Ensure that you send the emails at the right time and consider giving incentives such as discounts or free shipping.

A series of well-crafted follow-up emails can nurture leads and bring hesitant clients back to finalize their purchases.

6. Build Trust with Security Seals

One cart abandonment statistics from the above-listed indicates that poor website security can cause abandonment. Addressing security issues is vital in e-commerce.

Display recognized security seals, such as SSL certificates and trusted payment logos. This informs your customers that you value site security, urging them to stick around.

7. Implement Retargeting Campaigns

According to Invespcro, retargeting can bring back 26% of customers who exited a website without completing an expected task.

Through targeted ads on social media, search engines, or other websites, you can remind potential consumers of the products they left behind and encourage them to checkout.

Personalize the adverts with captivating messaging and visuals that can entice consumers to return to the website and complete their transactions.

Conclusion

You need a holistic approach to reduce cart abandonment. Applying these strategies in your online store creates a more user-friendly and trustworthy purchasing experience, ultimately leading to a decrease in cart abandonment rates and an increase in successful conversions.

30 Cart Abandonment Statistics to Know

Contact Me for Creating a store. Submit Email

 

March 14, 2024

Best Beauty Products to Sell on Shopify

Beauty products are hot sellers. With the right products, you can 3x your Shopify sales within one year.

Don’t believe it? Here is a snapshot of random beauty products we found on AliExpress.

Did you notice 304 orders being the least amount of sales? This gives you an idea of how much sales vendors in this niche make. If you are considering this niche, you’re making a profitable plan.

In this post, we will review the best beauty products you can sell on your Shopify store to make good money this 2024.

Top Trending Beauty Products to Sell Online

To fast-track your discovery of the best products to sell in a vast beauty industry, we grouped these products into sub-categories.

Trending Makeup Products to Sell Online

1. SPF Primer

Primer market size was valued at US $2171 million in 2022 and it’s expected to reach a market value of US $ 3446.72 million in 2028.

Primers are necessities for achieving an ageless beauty look. More than just a foundation base coat, SPF primer acts as a protective coat for the skin from direct sunlight.

Also, primers are fast-moving products with high turnover and profit margins, so you are sure to make money from selling them. The only downside to this market is the competition, but you can beat this with the right marketing strategies.

2. Oil-Free Foundation

Now more than ever, the beauty industry has become more inclusive in creating beauty products that cater to different body colors and complexions. Beauty foundation is one such product with high demand across the world.

Statistics show the projected number of women who use makeup in the US alone to reach 110 million by 2024. Furthermore, the foundation market size has a projection value of $14.2 billion according to a 2022 report.

This shows the market’s expected growth in coming years which is why it is a good investment for your Shopify store.

3. HD Concealer

The concealer market treads behind the foundation market because of its importance in the makeup industry. Women who buy foundations buy concealers too, hence the rising demand for it.

Concealers have a high profit margin. A concealer easily covers any blemishes and highlight visible areas of the face to achieve a more glowing effect.

Statistics show that the face concealer market is estimated to reach $12 million by 2031. Well, I believe venturing into this market will help boost your store sales.

4. Blush Stick

Blush palettes are another money-making beauty products to sell online. Categorised into powder and cream form. These products come in different shades, colors, sizes and shapes.

Although the pandemic affected the market, sales are gradually improving with about an 89% increase in sales of cream blushes and a 37% increase in powder sales from 2020 to 2022.

5. Makeup Brushes Set

No modern woman can do without a makeup brush, though it may not be as large as a brush set but at least there are 2-3 makeup brushes in every woman’s makeup bag.

hese brushes are graded in terms of materials, size and fluffiness.

Makeup brushes are fast-selling products with high turnover and low-profit margin. However, you can always make money from the turnover rate.

Plus, you can add cross-sells like makeup bags, beauty blenders and makeup removers to increase profit.

6. Makeup Headband

Headbands are protective gear worn on the head during makeup to protect and keep the hair in place. Also, they double as fashion items worn by women.

These headbands are more fluffy than regular headbands and come in different styles, designs and colors.

The high demand for this product is due to the quest for its users to have them in different colors to match their outfits.

Facial Beauty Products to Sell

1. Face Moisturizers

Online beauty influencers continually emphasis on the benefits of moisturizers in maintaining healthy skin has led to an increased demand for face moisturizers.

According to Market Value Insight, the moisturizer market exceeded USD 10.1 billion in 2022 and it’s projected to reach USD 13.5 billion by 2032.

This proves that the moisturizer industry is highly lucrative and a worthy investment. Additionally, they come in various forms such as creams, gels and serums.

2. Face Cleanser

The face cleanser market is another fast-growing beauty market. It was valued at USD 2.15 billion in 2022 and is expected to grow by roughly 5.41% between 2023 and 2030.

Plus, it’s one basic necessity for every woman who wants to clean a clean oil-free skin. Facial cleansers with certain elements like Hyaluronic acids and Niacinamide are believed to have better benefits than the rest.

So, if you plan to sell this product, you may want to look at the ingredients of fast-selling products and know how to market them to your audience.

3. Jade Face Rollers and Gua Sha Set

Jade rollers are new additions to the beauty trends and are profitable to sell as a dropshipping product. They’re used to reduce facial puffiness, redness and inflammation.

Besides that, a jade roller is a great tool for people who want their skin to look fresh, firm and lifted. Not only is it purchased for its beauty benefits, but it also provides health benefits as it helps with blood circulation.

Similar to the jade rollers are the electric face massage which serves as the best cross-sell products to pair with this beauty product.

4. Face Lift Tape

This instant beauty hack helps to lift sagging skin around the face making your skin look firmer and younger. It is perfect for hiding wrinkles around the face and neck.

It is super thin, comfortable and completely invisible after makeup. This product is sure to bring money to your pocket if well-marketed and sold to the right audience.

5. Hydrating Face Masks

Face masks come in different styles—collagen mask sheet, wash-off, peel-off, clay and sea mud masks.

Respectively, they all provide the same benefits which is to hydrate and nourish the skin with a soothing sensation.

While some of these face masks are more receptive than others, it is advised to choose hypoallergenic and non-comedogenic products for your Shopify store.

Eye Beauty Products to Sell Online

1. Eyebrow Gel

More natural products are infused into the market due to the recent changes in the makeup industry from bolder looks to more natural and subtle looks.

The eyebrow gel is one of the products with more recognition recently because it effortlessly gives the eyebrow a more natural and fluffy look and is suitable for all eyebrow shapes.

They come in different shades for different complexions and are waterproof to provide long-lasting protection. Also, it’s easy to bundle with other beauty products to increase sales.

2. Magnetic Eye Lashes

Magnetic false lash is one of the many eyelash variations you can sell in your Shopify store. These lashes are made from both synthetic and natural materials that are non-irritant and durable.

False lashes are a beauty enthusiast’s best friend and a must-have in your Shopify store. Occasionally, you can combine these false lashes with complementary products like eyeliners and adhesive glues to boost sales.

Also, they are multi-coloured lashes to sell to people in the color spectrum.

3. Under Eye Patches

Under-eye patches are the best solution for dark circles, wrinkles and puffiness around the eyes. Mostly used by women who want to achieve a glowing and ageless face, this product is a top trending beauty product to sell in your Shopify store.

They come in different patch formulations such as rose water, aloe vera and more for different brands. Besides that, they come in containers or patch sachets to preserve their freshness.

Additionally, you can create bundle collections to sell with this product.

4. Lash Lift Kit

Lash Lift Kit is a beauty tool to perm, cleanse and curl your lashes. It’s popular among beauty enthusiasts because it contains all the necessary tools and products such as lift pads, lash lifts, spools, oil cleansers and lash glues required to achieve a successful lash lift.

It is a good beauty product to sell online because it is a DIY kit that helps users achieve salon-quality results in the comfort of their homes.

5. Eye Shadow Palette

Consider an eye shadow palette as one of the beauty products to boost sales in your Shopify store. Eye shadows are used by women of all ages to accentuate the eye.

The eye shadow palette comes in different shades, colors and sizes for different brands. Choose products that are long-lasting with organic ingredients.

Best to pair it with waterproof eye shadow sticks.

Best-selling Body Beauty Products in 2024

1. Organic Bath Bombs

Bath bombs are great additions to your Shopify beauty stores. These are pure essential oils added to bath water for a relaxing aromatherapy experience. Usually packed in boxes, some come with mystery items to be recovered as they dissolve in water.

It often doubles as a perfect gift choice for special occasions like Christmas, birthdays or anniversaries.

2. Body Glitters

Depending on the occasion, Body glitters can be used for makeup or as accessories to complete flashy looks.

They are more in demand during festival seasons such as Halloween, carnivals and many other occasions. Body glitters come in different variations that can help boost sales.

Also, a perfect product to cross-sell and use for bundle collections.

3. Silicone Bath Body Brush

This body brush acts as a bathing scrubber, skin exfoliator and body massage tool. It comes in different shapes and sizes with different brush strengths for every body part.

Some come with a long handle to cater for those places that cannot be easily reached by hand.

Best Hair Beauty Accessories to Sell

1. Hair Extension

Recent research shows the hair extension market was valued at USD 7.7 billion in 2022 and is expected to reach a market size of USD 15.7 billion by 2032

This shows that hair extension is a good beauty product that is worthy to be invested in. Meanwhile, selling hair online comes with its challenges, be sure to source from the right source and sell only the best quality to improve sales.

2. Hair Growth Oil

Hair growth oils sell well and are constantly in demand. It is a fantastic product to sell in your Shopify store especially when you are looking to improve sales. They have good profit margins and high turnovers.

Because this product comes in contact with delicate parts of the body–the skin. You ought to be sure the ingredients are organic and natural-based.

Beauty Accessories to Sell Online

1. Electric Hot Combs

As more users discover its benefits, the hot comb market has gradually experienced significant growth. This makes it one of the best beauty products to sell. The demand is on the increase as customers come to appreciate the value it provides.

They are a great addition to your store as it has a high turnover rate with a high profit margin. These products are also a good complementary product to cross-sell.

2. Auto-Rotating Hair Curler

People are fascinated with this product because of its free-hand curling abilities. This product is a fast-selling product for younger women as it helps to save time and can achieve different curling styles within seconds.

3. Hair Straightener

Hair iron straighteners are one beauty accessory to have in a home. Not only those it straighten and give your hair a radiant look but also reduces your number of salon visits.

The hair straighteners market is fast increasing as more people buy these products to try some DIY they learn from online beauty classes or courses.

4. Ear and Nose Hair Trimmer

A nose hair trimmer is a beauty product used by both men and women to remove unwanted hair quickly and safely.

These trimmers are waterproof and washable with a dust-proof cover to protect the trimmer head. It can be lithium battery-operated or USB-chargeable which makes it easy to use and portable.

5. Pedicure Kit Set

This set holds special tools needed to do pedicures from the comfort of your home.

Each tool is designed for a specific function to exfoliate, soften and remove dead skin It is suitable for foot baths, spas and personal care.

It is lightweight and eat to carry. Plus, it serves as a fantastic gift for birthdays and special occasions.

Conclusion

The beauty product niche is unarguably one of the most profitable niches on the market. Plus it’s easy to get into and has a vast range of product collections.

If you are looking to get into it, we recommend starting with the products we’ve reviewed in this post. You’d be glad you did.

 

March 9, 2024

9 Best Customer Retention Apps for Shopify

Customer retention is a bigger hurdle than customer acquisition. As a CRO business catering to Shopify sellers, we know what it feels like to have to figure out how to keep customers happy and loyal. If you sell on Shopify, customer retention apps are live-saving.

These apps provide tools that do more than half the work needed to retain customers. They enable you to incentivize repeat purchases, create reward systems, and boost engagement in your Shopify store.

In this article, we will delve deep into the top 9 customer retention apps for Shopify, how they help with customer retention, pricing, and more.

Further reading: See our guide on 7 hacks to improve customer retention.

9 Best Customer Retention Apps for Shopify

1. Adoric

How Adoric Helps with Customer Retention

The intuitive Editor Wizard contains a variety of templates to help you create different store campaigns targeting specific audience segments.

From your editor, you can create product recommendation campaigns that encourage repeat purchases, offer special discounts and promos, and share lead capture materials in exchange for customers’ information.

This helps reduce cart abandonment rates and improve customer retention by preventing store visitors from exiting without completing a task.

The app also taps into task-reward psychology by offering discount popups and gamification features for rewarding customers. And it is no secret that people love incentives.

You can equally segment the forms based on name, gender, or other customer information. This ensures that at every moment you’re sending the right offers to the right customers to engage them in your store.

Pricing

• Free for development stores
• 0-50 stores: $9.99 per month
• 51-100 stores: $16.99 per month
• 101-200 stores: $29.99 per month

Shopify App Link

2. Smile.io

Smile is one of the best customer retention apps that helps you create an impressive reward system for retaining existing and new customers. With your loyalty program, you can turn first-time customers into loyal customers.

How Smile Helps with Customer Retention

Smile.io allows you to set up a loyalty points program where customers earn points for performing actions such as purchases, referrals, social media shares, and more.

Eventually, they can redeem their accumulated points for discounts, free products, or other rewards you set. This will encourage repeat purchases from shoppers leading to customer loyalty.

Smile.io enables you to create a referral program that rewards existing customers for referring new customers. This is an excellent way to expand your customer base through word-of-mouth marketing.

The app offers tools to engage customers and encourage participation in your loyalty program, such as customizable email notifications, pop-ups, and banners.

Pricing

• Free to install for up to 200 monthly orders.
• Starter Plan (for up to 500 monthly orders): costs $49 monthly.
• Growth Plan (for up to 2500 monthly orders): costs $199 monthly.
• Plus Plan (for up to 7500 monthly orders): costs $999 monthly.

Shopify App Link

3. ReCharge Subscription

ReCharge is a subscription management tool that helps manage subscriptions, offer discounts, and optimize customer retention. It is designed to empower Shopify vendors with the tools to optimize their subscription-based business models. This makes it one of the best customer retention apps for Shopify.

How ReCharge Helps with Customer Retention

ReCharge allows customers to subscribe to products they use regularly, such as consumables or replenishable items, without the need to repeatedly place orders. This convenience encourages customers to stick with your brand over the long term, leading to higher retention rates.

Offering subscription options through ReCharge provides you with a stable source of revenue. This stability allows you to focus on creating better customer retention initiatives, which can further strengthen your customer relationships and retention.

ReCharge provides the option to automate recurring billing and payment processes to help improve your customer Shopping experience. This is because it saves customers from constantly reordering regular purchases.

In turn, you get to enjoy consistent revenue and reduced administrative tasks. This seamless experience encourages customers to continue their subscriptions, contributing to a higher retention rate.

Pricing 

• Standard Plan costs $99 per month
• Pro Plan costs $499 per month

Shopify App Link

4. Vitals: Reviews, Upsells & 40+

Vitals is a multifaceted Shopify app that offers various features designed to enhance different aspects of your e-commerce store, including customer retention.

How Vitals Help with Customer Retention

Vitals provides trust-building elements such as trust badges, reviews, and testimonials.

Displaying trust signals prominently on your website helps instill confidence in potential customers and encourages them to make purchases and return to your store in the future.

The upsell feature enables you to create personalized product recommendation with discounts and other incentives to encourages more sales.

Pricing

• 7-day free trial
• Hobby Plan: costs $29.99 per month
• Business Plan: costs $49.99 per month
• Pro Plan: costs $89.99 per month
• Plus Plan: costs $299.99 per month

Shopify App Link

5. Yotpo Product Reviews & UGC

Yotpo is a platform that specializes in user-generated content (UGC), reviews, and loyalty programs. It offers several features and functionalities that can significantly contribute to customer retention efforts.

How Yotpo Helps with Customer Retention

Yotpo allows customers to leave reviews and ratings directly on your product pages. Positive reviews build social proof and trust among potential customers, encouraging them to make purchases.

The app enables you to run user-generated content campaigns, where customers can share photos, videos, and testimonials showcasing their experiences with your products. This type of content adds authenticity and credibility to your brand, which is great for boosting customer retention.

Yotpo provides tools for creating and managing loyalty programs that reward customers for their engagement and purchases. Offering incentives such as points, discounts, or exclusive access to new products encourages repeat purchases which is effective for boosting customer retention.

Pricing 

• Free plan available
• Growth Plan: costs $15 per month
• Prime Plan: costs $119 per month

Shopify App Link

6. Referral Candy

Referral Candy is another best customer retention app that focuses on customer acquisition through referral programs rather than direct customer retention efforts. However, while its primary goal is to acquire new customers through referrals, Referral Candy serves customer retention purposes.

How Referral Candy Helps with Customer Retention

ReferralCandy encourages existing customers to refer their friends and family to your business while rewarding them with incentives for successful referrals.

This process helps generate new leads while creating a sense of loyalty among existing customers who actively participate in the referral program.

ReferralCandy provides you with valuable insights and analytics on how your referral program is performing.

This may include metrics such as referral conversion rates, revenue generated from referrals, cost of customer acquisition, and more. Tracking these metrics enables you to optimize your referral programs to improve both customer acquisition and retention efforts.

Pricing

• Premium Plan: costs $59 per month
• Plus Plan: costs $299 per month
• Enterprise: costs $2,000 per month

Shopify App Link

7. Automizely Email Marketing and SMS

Next on our list of best customer retention apps is Automizely, an Email Marketing and SMS app.

How Automizely Email Marketing and SMS Help with Customer Retention

Automizely enables you to send personalized email and SMS messages that resonate with the customer’s preferences. Personalizing messages makes your customers feel valued and understood. This plays a significant role in building a connection between your brand and customers.

Automizely allows you to set up automated email and SMS campaigns with personalized messages to recover abandoned carts.

Reminding customers about incomplete purchases while offering incentives can encourage them to complete their orders.

The app also enables you to offer quality customer services after shoppers check out. You can send post-purchase follow-up emails and SMS messages to thank customers for their purchases and get feedback on their shopping experience.

Engaging with your customers after a purchase establishes a positive relationship between them and your brand.

Pricing

• Free Plan
• Essentials Plan: costs $11 per month
• Pro Plan: costs $119 per month
• Premium Plan: costs $179 per month

With a 7-day free trial.

Shopify App Link

8. Loloyal

Loloyal is a loyalty and customer retention app designed to help businesses increase customer engagement, encourage repeat purchases, and ultimately improve retention rates.

How Loloyal Helps with Customer Retention

Loloyal enables you to create customizable loyalty and referral programs that address the uniqueness of your customer base. You can set up the program to reward customers with points for repeat purchases and referrals.

Customers can then redeem their points after accumulating them for a while in the form of discounts, free shipping, coupons, and more. Offering appealing rewards will motivate your customers to continue engaging with your brand and making repeat purchases.

In addition, Loloyal also provides a POS feature that allows you to seamlessly sync your online and offline sales to avoid running out of stock. These capabilities put together make Loloyal one of the best customer retention apps for Shopify.

Pricing

• A free plan
• Starter Plan: costs $29 per month
• Growth Plan: costs $69 per month

With a 7-day free trial.

Shopify App Link

9. ReConvert Post Purchase Upsell

ReConvert is yet another best customer retention app designed to help Shopify store owner optimize their post-purchase thank-you pages for better customer retention and upselling opportunities.

How ReConvert Helps with Customer Retention

ReConvert allows you to create highly customizable thank-you pages that appear after customers complete a purchase. You can personalize these pages to match your brand to provide a post-purchase experience that encourages customers to return.

Among the numerous features ReConvert offers, the upsell and cross-sell feature stands out. With this feature, you can display upsell and cross-sell offers on the thank-you page, engaging customers even further after they check out.

For the most part, adding a discount to these offers will encourage customers to make additional purchases, leading to an increase in your average order value and a boost in customer retention.

Pricing

• Free to install
• Upsell Basic Plan: costs $4.99 per month
• Upsell Premium Plan: costs $7.99 per month
• Upsell Premium Pro Plan: costs $14.99 per month.

With a 30-day free trial.

Shopify App Link

Conclusion

The diversity in customer retention apps for Shopify offers you endless possibilities on how to foster customer retention.

 

March 6, 2024

Best Product Photography (Photo Editing) Apps for Shopify

Are you searching for the top apps for taking and editing photos to make great product images on Shopify? Read this Best Product Photography.

A good first impression can be all you need to attract loyal customers to your brand. How can you impress visitors? Show them amazing pictures that give them a sense of your products.

But to make that happen, you need the right set of photo creation and editing apps. In this post, we will review the best of them and also tell you why you should use them. So stick around!

9 Best Photo Editing Apps for Shopify

1. CutOutWiz

CutOutWiz is a top company that edits images for brands and businesses to meet their specific needs with precision. With the use of advanced AI technology, it ensures rapid and precise content editing. Proficient in 3D modeling, Rendering and Architectural visualization.

CutOutWiz Key Features

Holosnap – An advanced AI-powered creation tool that seamlessly converts 2D images into intricate 3D point clouds.

Quick Turnaround Time – Picture alterings are done and delivered within 24 hours.

The best AI-powered tools to remove product backgrounds effortlessly.

Dedicated customer support

Ratings

⭐4.6

Pricing

Free to install

Shopify App Link

2. Pixc

Improve uniformity across your Shopify store with this photo resizer app. This app automatically resizes and updates your product photos. It also optimizes them for SEO.

Pixc designed this app to give you a better experience, save time and effort, and make your Shopify store look more professional.

Pixc Key Features

100% Automation – no more manual resizes and updates. This app automatically optimises and updates your product photo in your product gallery.

Image Optimization – Optimize product photos to improve the overall store page speed.

Image Restoration – Restore your original product photo at any time.

Excellent Customer Service

Ratings

⭐4.7

Pricing 

Pay as you go: Free to install ($0.05 per image after first 50 free images)

Basic: $4/month (Up to 100 images/month, excess images at $0.05/image)

Pro: 19/month (Up to 1000 images/month, excess images at $0.05/image)

Unlimited: $79/month

Shopify App Link

3. Cool Image Magnifier Zoom

One of the best photo editing apps on Shopify, you can enhance your product visuals with this magnifier app. With this, your customers get to see the intrinsic details of your product without stress. All you need to do is add the loupe (small magnifying glass) to your image gallery.

Plus, it gives your product photo some uniqueness and improves customers’ experience in your store. Set up with a few clicks and enjoy a seamless experience.

Cool Image Key Features

Compatible with all device types; also mobile-friendly.

Compatible with various themes

Easy to install and affordable

Responsive 24/7 customer support

Rating

⭐4.7

Pricing

Flat monthly rate: $2.99/month

Shopify App Link

4. Magic 360

Get customers to see a 360 view of your product with this app. Not only that, customers can also zoom in and enlarge photos to full screen.

To use the app, you’ll need to get photos showing every angle of the products to create the 360 effects.

Magic 360 Key Features

Display static products

360-degree single-product spin

360 degree 3D product spin

Compatible on all theme

Rating

⭐4.9

Pricing

One-time charge: $169

Shopify App Link

5. StarApps Variant Image

StarApps variant image app lets you show multiple variant images of your selected variant. No more manual uploading of variant images.

This app is simple to use. Just organize images in Shopify, and the app will group variant images for you automatically.

No additional image gallery to the product page which keeps your page clutter-free and easy to navigate.

StarApps Key Features

Variant image Automator – Shows multiple images per variant

Support image gallery of all themes

Not dependent on the app’s database.

Rating

⭐4.8

Pricing

Starter Plan: $9.90/month

Established Plan: $24.90/month

High-Volume Plan: $49.90/month

Free Plan and a 20-day free trial period for paid plans.

Shopify App Link

6. Crush

Compress and reduce the file size of your product images with the Crush Pics Image Optimizer app. Improve your store loading and speed time.

Rename your images and ALT tags to effectively optimize your images for SEO. You need to choose your compression and renaming settings once, then Crush takes over renaming and optimizing the images.

Crush Key Features

Automatic image file rename and Alt tags

Image compression without quality loss

One Click compression

SEO improvement

Rating

⭐4.8

Pricing

Free Plan

Mirco: $4.99/month

Pro: $9.99/month

Adnavced: 19.99/month

Shopify App Link

7. GG Hover Image Slider

Add sliders and hover effects to your product grid to reveal more product images.

Instead of using only one picture, consider adding a carousel of product images to your page. This way, customers can easily view multiple products at the same time.

Having a carousel allows customers to quickly browse through different product options. It provides a more interactive and engaging shopping experience for customers.

GG Hover Key Features

Slideshows, carousels and sliders for product images

Arrows to slide preview images

Quick view of product images on mobile

Rating

⭐4.7

Pricing

Basic: $1.99/month

Pro: $5.99/month

Free Test plan for developers

Also, it offers a free 7-day trial period for paid plans.

Shopify App Link

8. Hextom

Edit multiple product images in minutes with Hextom bulk product edit. In Hextom, editing is easy and quick such that you can edit as many pictures as you want in a single click.

In addition, bulk editing extends beyond products to include meta fields, customers, orders, product prices, and other elements. Also, the editing process is quick and accurate.

Hextom Key Features

It has an advanced filtering system to select and edit multiple photos at once.

Scheduling of bulk edit

Back-up system to safely restore and revert original photos without downtime.

Rating

⭐4.8

Pricing

Demo Plan: Free

Basic Plan: $9.99/month

Professional Plan: $19.99/month

Advanced Plan: $49.99/month

Shopify App Link

9. Swap Photo Editor

Last on our list is the Swap photo editor. This app provides the best editing solutions for your product photo.

You can personalize your images by changing backgrounds, logos, text, and stickers with this tool.

Also, it can be an effective tool to resize, crop, compress and rename your photos with ease.

Swap Key Features

Includes 2 editors—Adobe Classic and Photopea for more efficiency.

Google Image integrations for higher-quality photos

Multiple photo edit options

Rating

⭐4.3

Pricing

Monthly membership: $6.99/month with a 3-day free trial period.

Shopify App Link

Good Photography Editing Apps with Shopify Integrations

Below are some of the third-party photo editing apps that you need for your product photography. Mostly, these can be used on your smartphone and desktops to create stunning product visuals.

Adobe Photoshop Express

Let’s put it this way: Adobe Express is the smartphone version of Adobe Photoshop. This tool lets you use Photoshop’s features on your phone, adjusting brightness, exposure, and contrast to edit photos easily.

You can create amazing product photos for your store all from your smartphone. To use, simply upload pictures from your phone or take them inside the app.

Available for: iOS, Android and Windows.

Pricing: Requires Adobe Creative Cloud subscription starting at $9.99/month

App Link

Lightroom

Lightroom is undeniably the best product photography app in the market. Shopify merchants who use Lightroom only have good things to say about it.

It features convenient tools like sliders and presets to create photos just the way you want them to look. Compatible with all device types—desktops and smartphones—you can edit photos on your smartphone.

You need an Adobe Creative Cloud subscription to use Lightroom.

Available for: iOS and Android

Pricing: Requires Adobe Creative Cloud subscription starting at $9.99/month

App Link

Snapseed

Snapseed is Google’s photo editing app. It breaks down complex editing tools and features into simplified versions that are easily comprehensible even to beginners.

It boasts cool features and generates results that rival those of expensive apps. Plus, it is user-friendly

For beginners, there are extra features such as Stacks, that allow you to revert your edits to the original versions, save your preferred setting options and re-apply them anytime.

Available for: iOS and Android

Pricing: Free

App Link

Shopify Photo Editing FAQs

How do I make all my pictures the same size on Shopify?

The easiest way to create uniform product photos is through third-party app integrations on Shopify.

First, you’ll need to go to your Shopify dashboard and click on Apps.

On the Shopify app page, search for photo resize apps that are compatible with your theme and version of Shopify. Next, install the app and let it analyze your shop images.

Preview the recommended images and resize them. Confirm your product photos’ uniformity across your store.

How do I improve my image quality on Shopify?

Low-quality images may appear blurry or pixelated when uploaded to your Shopify store. Upload only high-resolution images with at least 1200 x 1200 pixels to your store.

However, some Shopify themes’ settings automatically resize images. This can affect the quality and cause them to be blurry. Go for better themes that will not affect images.

Is there an app I can use to take product photos on my phone, remove the background and upload directly to my Shopify store?

No app can offer you all these functionalities at the same time. However, platforms like remove.bg can help you remove photo backgrounds before you upload them.

To reduce editing stress, consider using transparent backgrounds when taking pictures.

You can also use any of our aforementioned photo editing apps to edit and optimize your photos for SEO.

Conclusion

Investing in the right photography apps can greatly enhance the visual appeal of your Shopify store and drive sales.

If you want to edit photos like a professional, there are apps available. These apps can also help make your products look unique with special effects. You can find an app that meets your needs perfectly.

So why wait? Download one of these top 9 Shopify Photography Apps today and take your product photography to the next level!

Best Product Photography (Photo Editing) Apps for Shopify

Contact me for more.

March 4, 2024

How to Create an SEO Strategy to Drive Organic Growth

Search engine optimization—SEO for short—is the key to making your website more visible online. However, just installing an SEO Strategy plug-in or stuffing your content with keywords won’t cut it. To truly improve your site’s reach and rank, you’ll need to build a comprehensive SEO strategy based on competitor analysis and an understanding of user intent. 

What is SEO?

SEO is the process of optimizing a website so its pages rank better in search engines. It helps businesses gain organic traffic and reach a wider customer base.

There are three types of SEO:

• On-page SEO: On-page optimization involves refining your website’s text, titles, headers, and meta descriptions to enhance its relevance and visibility in search results.
• Off-page SEO: Off-page optimization focuses on acquiring backlinks from other reputable websites, which act as a vote of confidence toward the quality of your content.
• Technical SEO: Technical optimization emphasizes improving your website’s speed, coding, and structure so search engines can crawl and index it with ease.

Understanding each SEO type is crucial for improving your site’s visibility and enhancing customer experience.

What is an SEO strategy?

An SEO strategy is a plan of action created to improve a website’s rank in search engine results. It involves using a variety of techniques to boost the site’s ranking and draw more organic, non-paid traffic. Key components of this strategy include:

• Keyword research: Discovering the phrases and terms that potential visitors are searching for.
• Competitor analysis: Studying what your competitors are doing well in SEO and identifying opportunities for your own site.
• User intent: Understanding why people are making those searches and what information they hope to find.

A well-defined SEO strategy can uncover growth opportunities and keep you accountable in improving your digital footprint.

Creating an effective SEO strategy in 9 steps

1. Create an ideal customer profile

Begin your SEO efforts by crafting your ideal customer profile (ICP). This detailed persona includes demographics, interests, and behaviors, guiding your content to meet their specific needs.

For instance, if you’re targeting parents looking for educational toys, your ICP will help you focus on the right topics and keywords.

With your ICP in hand, tailor your content to the stages of the buyer’s journey. Use the insights from your ICP to pick keywords and create content that speaks directly to their search intent at each phase.

Pro tip: Use the detailed aspects of your ICP to inform your keyword selection and content creation. This ensures your material is not only relevant but also highly targeted to the people most likely to buy from you.

2. Perform keyword research

No SEO strategy is complete without keyword research. This is a crucial step for identifying the topics your audience is searching for.

You can easily find out what your target market is looking for by using Google Suggest.

Type a particular keyword into Google’s search bar, and watch as it fills in with suggestions.

These suggestions are valuable for SEO because they mirror real search trends directly from Google.

When crafting your strategy, pay close attention to long-tail keywords. These are the specific phrases your audience types into search engines when they’re closer to a purchase or when they’re looking for detailed information. 

For example, instead of searching “dog food,” someone might type in “grain-free small breed dog food” to find a more precise match for their needs.

Targeting such queries can directly increase your content’s visibility and precision in meeting user needs. To analyze the search volume of these terms, keyword research tools like Ahrefs and Semrush can be incredibly useful. 

3. Analyze search engine results pages (SERPs)

After choosing your keywords, it’s time to analyze search engine result pages (a.k.a. Google search results). This is where you’ll get a picture of the competitive landscape and what it takes to rank for your target keywords.

Here’s how to proceed:

1. Check how many others are trying to rank for your keywords. This tells you if a keyword is too competitive.
2. See who is at the top: big names or smaller, specific sites. This helps you know who your competitors are.
3. Pay attention to the type of content that ranks well. Is it articles, blogs, or product pages?
4. Examine organic search queries to learn the user’s intent. This insight can shape your content to directly address their needs.
5. Keep an eye on Google’s SERP features like featured snippets and People Also Ask. They offer clues about how to optimize your content to rank better in search results.

With the insights you gather from analyzing the SERPs, you can adapt your SEO strategy to better align with user search intent.

4. Build a content plan

After checking out search results, it’s time to create content.

Start by considering what your customers want and their problems. Aim to solve these with your content. For instance, you could write a blog post titled “5 Easy Fixes for Common Home Wi-Fi Issues” if you know your audience struggles with internet connectivity.

Next, tackle the challenge of ranking for keywords. Don’t cram many keywords into one page. Instead, create a main page for each big topic related to your products or services. This page should act as a guide to more specific articles or posts.

Decide how many of these main pages you need based on your product range or services. This strategy makes it easier for customers to find you, no matter what keywords they type into a search engine.

5. Demonstrate your E-E-A-T

Writing content that meets the E-E-A-T criteria—expertise, experience, authority, trustworthiness—is essential for SEO success. Google’s algorithm now goes beyond just checking if your content has the right keywords. It evaluates the quality of your content based on these factors to ensure you’re qualified to provide information or sell products to searchers.

To demonstrate your expertise, consider implementing the following strategies:

• Highlight your industry expertise and years of experience in the About Us section of your website.
• Publish case studies or success stories showcasing real-world results and achievements in your field.
• Contribute guest posts to relevant blogs and websites to share knowledge and build authority.
• Participate in industry events, webinars, or speaking engagements to establish yourself as a thought leader.
• Collaborate with or feature contributions from professionals known for their expertise in successful projects.
• Include your credentials across the web, including your website, social media profiles, and professional networking platforms like LinkedIn.

These steps help build your credibility and authority, signaling to Google that your content is valuable and trustworthy.

6. Develop a link building strategy

Link building is the process of getting other websites to link to your site. When they do, you earn what’s commonly referred to as a backlink.

Backlinks help search engines understand the relevance and authority of your site. The more authoritative the site linking to you, the more positive the impact on your search engine rankings.

Getting these backlinks involves several strategies. One straightforward approach is to contribute high-quality content to other websites, which can include a link back to your site.

Another method is creating share-worthy content that naturally attracts links. This could be original research, infographics, or insightful guides that others find useful and want to share.

Finally, you can participate in online forums and communities relevant to your industry. By actively contributing valuable insights and advice, you can include backlinks to your site.

7. Don’t forget internal links

Internal links—those that connect one page of your site to another—are just as important as external backlinks. These links use relevant keywords as anchor text to help search engines understand the relationship between various pages on your site.

To build internal links, start by reviewing your content to identify opportunities where one page can naturally link to another.

For example, maybe you have a blog post about “Healthy Eating Tips” and another related article on “Fish and shellfish.” You can link these pieces by using relevant anchor text such as “find out more about fish and shellfish” in the healthy eating tips article.

8. Measure the impact of your efforts

At the end, make sure to check how well your efforts are working. Choose the key performance indicators (KPIs) you care about, decide how often to check them, and figure out which tools will help.

There are lots of tools like Ahrefs, Semrush, and Google Analytics for tracking SEO progress such as website visits, money made, keyword positions, online visibility, and links to your site.

Also, use Google Search Console. It’s free and gives you a look at how your site shows up in search results and checks for any technical issues.

Remember, SEO is a continuous process

The above steps will help you create an SEO strategy that lays a solid foundation for success. However, remember that achieving and maintaining high rankings requires ongoing effort and adaptability.

Keep a vigilant eye on changing algorithms and evolving search intent, and be ready to adjust your approach accordingly.

With consistent monitoring and adaptation, you can ensure your SEO strategy remains effective in the long run.

Want to learn more?

Contact me for ON-PAGE SEO.